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Agents For Sustainable Sport
Sourcing Eco-Friendly Event Products & Services
Agents For Sustainable Sport
Sourcing Eco-Friendly Event Products & Services
We must all take responsibility for our environment. Sports events are a great way to promote health and fitness but can cause a negative impact too. Recent media coverage means that athletes, sponsors and councils expect organisers to move with the times.
Now’s our chance to bring new initiatives into sports events. You could aim to go plastic-free, use only local suppliers, have full on-site recycling or even target zero waste. But overcoming ‘green-washing’ claims and poor product labelling can also prove a challenge.
Making change can seem overwhelming. And the steps that could be taken often appear endless and expensive. This shouldn’t be the case. Some updates can actually save you money. Plus there are plenty of ways to offset costs by generating new income.
Together we identify where impactful change can be made for good. Once agreed we help source suitable product and service suppliers. And finally, all stakeholders can be engaged to secure optimum buy-in. Importantly, each plan is custom to your event and objectives.
We must all take responsibility for our environment. Sports events are a great way to promote health and fitness but can cause a negative impact too. Recent media coverage means that athletes, sponsors and councils expect organisers to move with the times.
Now’s our chance to bring new initiatives into sports events. You could aim to go plastic-free, use only local suppliers, have full on-site recycling or even target zero waste. But overcoming ‘green-washing’ claims and poor product labelling can also prove a challenge.
Making change can seem overwhelming. And the steps that could be taken often appear endless and expensive. This shouldn’t be the case. Some updates can actually save you money. Plus there are plenty of ways to offset costs by generating new income.
Together we identify where impactful change can be made for good. Once agreed we help source suitable product and service suppliers. And finally, all stakeholders can be engaged to secure optimum buy-in. Importantly, each plan is custom to your event and objectives.
SERVICES
Organising a mass participation sports event? Here’s how we’ve helped other races take steps to become more environmentally sustainable:
Race Day Hydration
Smart delivery of water and sports drinks to participants that reduces waste whilst managing and tracking end-of-life for materials.
Going Plastic Free
Sourcing effective and proven eco-friendly alternatives for single-use plastic items such as cups, bottles, signage, T-shirts, bags and more.
Finish Line Rewards
Careful selection of goods to avoid contamination and boost recycling rates whilst delighting participants with physical and digital perks.
Stakeholder Engagement
Using innovation to engage participants, sponsors and spectators for total ‘buy-in’ from point of registration thru to end of event.
ABOUT
Driven by a passion for sport and the environment Simon and Oli are highly motivated to instigate change. Oli’s experience with data and all things digital plus Simon’s background in launching game-changing races and brands is a potent mix. Now we’re pumped to offer our services to support the world’s best athletic events on their journey towards zero waste.
CONTACT
Change starts here. If you’re set to take the lead in eco-friendly sports event management then we should talk. Send us a note and we’ll reply ASAP.

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Zento Ltd is registered in England & Wales No. 10286784
Zento, iCentrum, Holt Street, Birmingham, B7 4BP, UK
T: +44 (0)333 7722 181 E: team@zento.ws

Zento Ltd is registered in England & Wales No. 10286784
Zento, iCentrum, Holt Street, Birmingham, B7 4BP, UK
T: +44 (0)333 7722 181 E: team@zento.ws